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  Data Visualization Understanding the concept In simple terms, data visualization is the portrayal of data in simpler forms so that the human brain may better interpret it and extract meaningful insights. Data visualization tools make it easy to examine and comprehend trends, outliers, and data patterns by employing visual elements like charts, plots, graphs, infographics and maps. Data visualization does not have one form of representation. Even though it is said that data visualization is a way of simplifying complex data, it is not always converted into a simple pie chart or bar graph. It all depends upon the kind and amount of data that is being processed and what type of visual representation is possible to create out of it. One person’s statistics might be another person’s raw data. As data visualization has no boundaries to who and what it can be used for, it all comes down to one’s motive behind using data visualization and his creativity with how he ...

  Business Intelligence Business intelligence uses Data to acquire a better understanding of the company's past & present. It consists of techniques and technology used by businesses for data analysis, and hence aids in improving decision-making using this data. It can be used by a variety of departments within the organization to track KPIs and create a more efficient roadmap to fulfil the organization's objectives.   Why is Business Intelligence important? Businesses never have a straight graph. An organization may be making tons of profits today and selling the most popular products in the market, yet it might fall out of style in no time. As technology advances, so do the tactics for becoming the strongest in the market and preserving that position. For the fast-paced, data-driven world, old-school techniques of acquiring popularity and trust through referrals and offline marketing are extremely time demanding. It's become critical to pay close atte...

  A s mentioned in our previous blog, there are five V’s of big data and they are velocity, volume, variety, value and veracity. These are the five significant characteristics of big data. Now, velocity can be defined as an attribute of big data that refers to how quickly data is generated and how fast that data moves or how fast the data is processed. Velocity is a concept that affects the data flow in a company or an organization which ultimately affects the best as well as the most important business decisions. During the last couple of years, the field of analytics has seen unparalleled growth. With emerging technologies and the constant developments in the field of digital marketing, social media has become an integral part of our lives. For example, on average, about 900 million photos are uploaded on Facebook every day. In addition to that, approximately 500 million tweets are posted on Twitter and 0.4 million hours of video is uploaded on YouTube, every single day. Google h...

   Whenever you visit a website on the internet you may have noticed a pop-up about cookies that urges you to either accept or prompts you to set your preferences. We usually don’t read everyone knows about it and often click the allow or accept button. What are cookies?    Cookies are little text files that websites create when you visit them. HTTP cookies (also known as web cookies, Internet cookies, browser cookies, or just cookies) are little data blocks created by a web server and stored on a user's computer or other devices by the user's web browser when the user is accessing a website.    When you visit a website, your web server sends a small piece of data called a computer cookie to your device's browser. This cookie is used to keep track of information about you, such as your website visits and activities. It's critical to understand how they work and when you'll need to intervene to control how your browser caches these data packets. They sim...

  Search engine optimization or SEO is defined as the process that improves the quality and quantity of website traffic to a website or web page from search engines such as Google, Yahoo!, Bing and other search engines. In simpler terms, it is a technique that helps your website rank higher in search engine results pages (SERPs), ultimately increasing your website’s visibility by targeting people that are looking for your brand or product as an answer to their questions. Search engine optimization has become a mainstream activity in marketing as SEO plays a vital role in the ranking of these organizations and firms.   When someone searches for a brand or the product or the corporation itself, ideally, the company’s website should not only appear on the first page of the web search, but also in the top five search results. Hence, it is evident that a well-structured, effective and arresting website holds utmost importance when it comes to SEO. In addition to that, keywords pl...