Search engine optimization or SEO is defined as the
process that improves the quality and quantity of website traffic to a website
or web page from search engines such as Google, Yahoo!, Bing and other search
engines. In simpler terms, it is a technique that helps your website rank
higher in search engine results pages (SERPs), ultimately increasing your
website’s visibility by targeting people that are looking for your brand or
product as an answer to their questions. Search engine optimization has become
a mainstream activity in marketing as SEO plays a vital role in the ranking of
these organizations and firms. When
someone searches for a brand or the product or the corporation itself, ideally,
the company’s website should not only appear on the first page of the web
search, but also in the top five search results. Hence, it is evident that a
well-structured, effective and arresting website holds utmost importance when
it comes to SEO.
In addition to that, keywords play a significant role
when it comes to SEO. In fact, there are several ways to improve the SEO of
your website and they include title tags, image tags, internal link structures
or inbound links, meta descriptions, page speed, mobile responsiveness, etc. One
must also consider the fact that over the past decade, social media has had a
huge impact on search engines. Social media has tremendously impacted the
organic traffic trend line as SEO now takes into account every tweet, retweet
and other social signals.
Furthermore, search engine optimization has had a huge impact on the health and fitness industry. The health and fitness industry faces quite a few challenges but an effective SEO ranking makes a big difference, for example:
- Wider audience
SEO targets your website and advertisements towards an audience that is more inclined towards the products and services that you offer.
- Building authority and credibility
A higher ranking on SERPs allows your website as well as services to be perceived as reliable and superior and SEO helps you with all of that.
- Better conversions
In addition to organic traffic to your website, combining it with conversion rate optimization (CRO) allows the website to have better conversions. CRO offers a significantly higher ranking user experience.
- Constant promotion
SEO has been a boon to marketing strategy as it is a technology that works uninterrupted to promote your brand. Reliable data shows us that there are about 63,000 Google searches taking place every second.
- Increased brand awareness and engagement
SEO has managed to increase the organic ranking of brands, all across the globe. A successful SEO plan has the capability to change the future of your brand.
- Maximizes PPC (pay-per-click) campaign
Pairing unpaid SEO and PPC marketing tactics together makes for a well-rounded and thriving advertisement strategy. This ensures that your website ranks at the top of Google searches.
- Return on investment
SEO is one of the most cost-effective techniques in the world of digital marketing. A well-designed SEO strategy can make all the difference in the world and helps you stay on top of SERPs.
- Content marketing
With SEO, websites can offer information and data on topics that your brand specializes in, which ultimately leads to an expansion in customers.
- Discoverable for new customers
As reported, only about 25% of users go on to Google’s second page whilst using the search engine and a great SEO strategy helps you achieve a higher position in the search results.
- Valuable insights
One can use all the provided data to optimize traffic
as analytics helps you check what SEO keywords work best.
Creating a successful health and fitness SEO strategy takes
time, patience as well as expertise and if these are implemented inadequately,
the damage is significant. The Google Medic Algorithm Update, launched in August
2018, took a clean sweep of the sites that did not comply with Google’s Quality
Rater Guidelines. The broad core algorithm update, which was launched in the
year 2019, also managed to significantly impact the healthcare industry. The medical
and healthcare industry has grown incredibly in the past couple of decades. In
fact, medical search engine optimization (SEO) has been proven to be a highly
effective and low-cost way to promote medical practices. SEO is a long-term
marketing strategy and even though the algorithms are constantly changing, it
is also a fact that the competitors work equally hard on their SEO, if not
more. As a result, this strategy takes you way ahead of your competition. It
helps you gain market share while also creating a synergy of all digital
marketing activities.
Hence, even though optimizing your websites may seem
like a big task, one must understand that SEO has completely revolutionized the
health and fitness industry and that opting for SEO is a beneficial and smart strategy.
Author: Sanjana Cyriac
Keywords: #searchengineoptimization #seo #health
#healthcare #fitness #socialmedia #socialmediamarketing #digitalmarketing
#agency #agencymarketing #blog
References:
- Leist, R., 2022. The Definition of SEO in 100 Words or Less [FAQs]. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/what-is-seo> [Accessed 23 March 2022].
- Yalçın, N. and Köse, U., 2010. What is search engine optimization: SEO?. Procedia - Social and Behavioral Sciences, 9, pp.487-493.
- Matta, H., Gupta, R. and Agarwal, S. (2020) ‘Search Engine optimization in Digital Marketing: Present Scenario and Future Scope’, 2020 International Conference on Intelligent Engineering and Management (ICIEM), Intelligent Engineering and Management (ICIEM), 2020 International Conference on, pp. 530–534. doi: 10.1109/ICIEM48762.2020.9160016.
- Boutique Fitness and Gym Management Software - Glofox. 2022. 10 benefits of SEO for a fitness business. [online] Available at: <https://www.glofox.com/blog/benefits-of-seo/> [Accessed 23 March 2022].
- Good Fat ROI. 2022. SEO Can Help Boost Your Health and Wellness Website Performance. [online] Available at: <https://goodfatroi.com/how-seo-can-help-boost-your-health-and-wellness-website-performance-in-2021/> [Accessed 23 March 2022].
- reliablesoft.net. 2022. What Is SEO And Why Is It Important?. [online] Available at: <https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/> [Accessed 23 March 2022].
- 2022. [online] Available at: <https://msn-global.com/history-of-seo/> [Accessed 23 March 2022].
- 2022. [online] Available at: <https://www.stanventures.com/blog/healthcare-medical-seo/> [Accessed 23 March 2022].
- DevriX. 2022. The Top 15 Benefits of SEO for Business in 2022. [online] Available at: <https://devrix.com/tutorial/top-15-benefits-seo-business-2022/> [Accessed 23 March 2022].
Very well written!! Incredibly impressed by the way you have managed to highlight the importance of SEO in healthcare industry. The emphasis on consistency as well as harmonization is really good. I love how this blog has managed to explain the minute yet, important details about search engine optimization such as improves the quality and quantity of website traffic to a website or web page from search engines such as Google, Yahoo!, Bing and other search engines. . SEO may seem simple but is one of the most important tasks and it most clearly upholds a very high value. SEO also sheds focus upon validity and uniqueness, which are a few of the key elements, as far as a company’s business intelligence strategy is concerned. Looking forward to the upcoming blogs!
ReplyDeleteThe importance of SEO has been described in detail. Today every other organization even in the healthcare industry has their own website. This increases the competition in the health and fitness industry to rank higher in organic search results. Optimizing on the basis of relevant content, keywords, back links and meta descriptions can be some ways to up the game in SEO. This will help your websites to show up to the right and relevant audience. In this article it has been explained well why a health and fitness industry should focus on SEO for gaining market share and betterment of digital marketing activities.
ReplyDeleteAlthough search engine optimization is a well-known term, few people grasp what it is and how it works. While it may appear that tinkering with SEO is simple, it is crucial to remember that SEO is a long-term strategy. People frequently fail to recognize this and abandon their efforts in the middle. This blog nicely shows how consistency is crucial in this situation. A strong SEO strategy may make a significant difference, and it's very well demonstrated in the article with examples. It's all about being wise and patient, as previously said. Overall, a very enjoyable and instructive read.
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